Wednesday, July 19, 2006

Netscape Buying Digg Content Creators

Background on this is available at

Is this good, bad? Will it work?

As a marketing person I tip my hat to Netscape for trying something just a bit different to win the war with Digg. Is it proper? Maybe not, but this is a business and integrity won't buy you groceries. Will the content creators say no to this offer. It wouldn't surprise me if many said yes. If you could make $1000 a month, $12,000 a year, for just reposting news to another site would you? I know I would.

Will it work? Probably not. Only because they can pay the top content creators on Digg now, but if they leave they will just be replaced with someone else.

I think the Netscape vs. Digg war is only just heating up.

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