Tuesday, September 7, 2010

Social Marketing WIN by Michel-Schlumberger Winery

Social Marketing WIN by Michel-Schlumberger Winery: "

We are so accustomed to reading about FAILS on the internet, there are entire websites dedicated to spotlighting failures. Well I wanted to take a few moments to draw some attention to a WIN that I experienced.

So many businesses are jumping into the social marketing, location based marketing world, because they need to be there. But you see the Internet riddled with the ghost town efforts of so many of them. They think if you build it they (customers) will come. Not the case. Here is tip number one, you need to invest some time and effort into your social marketing efforts if you want to see success. It is not extremely difficult, but you do have to work at it.

Let me give you an example on how it can work.

My girlfriend and I took a weekend trip up to the California wine country, Healdsburg, CA. We arrived on a Friday and checked into our hotel. Now remember I am the customer, even though I am a marketing professional. I also checked in on Foursquare that I was in Healdsburg. Foursquare also automatically updated my Twitter account. A couple hours later I get a Twitter reply from the Michel-Schlumberger winery inviting me to come visit; that they are only 8 minutes away. We already had a list of wineries we wanted to visit and they were not on the list. But....

Because of the invite I went to their website. We were both impressed with the winery and decided to add them to the list of visits on Saturday. WIN!

Fast forward to Saturday. We arrive at the winery and I again check in on Foursquare. I am immediately given a coupon for one free tasting because of the checkin. WIN!

We sit down for our tasting and immediately fall in love with their wines. So much that we decided to have a picnic lunch on their grounds and buy a bottle of wine right then to have with lunch and another bottle to take with us. WIN!

Now guess what. They have two new customers. How much did they have to spend to acquire us? Some time on Twitter and Foursquare and one free tasting. As a marketing professional I will take that CPA any day!

Upon leaving the winery I added a glowing review to Foursquare and immediately told some relatives who frequently visit wine country to make sure they stop at the winery.

That is how simple social marketing can be and how easily you can acquire new customers. If you believe in your product just personally extend a invite, offer a simple coupon and let your product and the customer do all the rest.

Do you want some help in doing this? Let me know and I would be happy to discuss with you how quickly you can get setup to do the same thing.


Sunday, February 7, 2010

Think Beyond the 30 seconds You Just Purchased

The New Orleans Saints won their first Super Bowl at their first Super Bowl appearance. But what could be described as the social network era's first Super Bowl was not won by any advertiser.

How many of us watching the game also had a laptop or smart phone right next to the chips and dips? I know I did. We were posting comments on Facebook and Twitter all night during the game. You could even associate big plays to slowness or downtime on Twitter. But which advertiser had the vision to take advantage of this new era in the Super Bowl? Nobody that I could see. Major FAIL.

Could you imagine what PR a company could have received if they had a ad that directed viewers to visit Twitter or Facebook and take some action? If they did this all at once you don't think they could even have possibly brought down the website? What if they actually put together a campaign on the social networks, you would get more miles than just the 30 seconds you paid for. Remember all these Super Bowl ads are now getting replayed across YouTube and other sites.

Think beyond the 30 seconds you just purchased. Use those 30 seconds to kickoff a longer promotion that people will get involved with and the media might even pick up as a news story because of the possible impact of engaging millions of users at one time.

Tuesday, January 26, 2010

What a feeling! As of today I completely debt free; no car loan, no bank loan, no credit card debt.

Wednesday, January 20, 2010

Thinking I will need my rain pants for the morning commute to work. It sounds pretty wet.

Tuesday, January 19, 2010

You know when I was a kid we didn't have this internet thing we would go out in the rain and have toothpick races in the gutter.

Monday, January 18, 2010

Just completed my application to volunteer at the SF/SPCA. That makes two of my ten resolutions completed.

Saturday, January 16, 2010

Date night tonight! Dinner at Enricos and then some Broadway entertainment in North Beach.

Comcast was painless, in & out 20 mins. No boxes with HDMI, but at least got HD boxes with component. First HD show King of Queens.

Today is filled with double the joy. First remove both cable boxes. Second wait at #Comcast office to exchange for new boxes.

Friday, January 15, 2010

Wow I am just exhausted today, why?

Wednesday, January 13, 2010

Returned from interviewing Tera Patrick about her book Sinner Takes All. She is a lovely, smart, gracious and of course beautiful women.

Tuesday, January 12, 2010

Tomorrow afternoon I will be joining Gamelink as we interview Tera Patrick who will be in SF signing her book Sinner Takes All. What to ask!

Apple is in the business of providing porn on the iPhone, why can't others do it? Safari is a porn app! http://tinyurl.com/ybhwusf

Sunday, January 10, 2010

It just dawned on me, 2010 is my 30th year of using personal computers. I got my first pc, a Commodore VIC 20, in 1980.

Updating apps in iTunes and I noticed I have downloaded 390 apps for my iPhone.